# AGM Network Off-Page Command Strategy (90+ Days)

## Strategic Goal
Build a durable authority engine that compounds reputation, backlinks, partnerships, and demand generation while maintaining strict interoperability with AGM on-page execution systems.

## North-Star KPIs
- 50-100 net new referring domains in 90 days
- 20-40 guest post placements
- 10-20 indexed PR assets
- +10 to +20 authority movement (external authority indicators)
- Weekly cadence adherence at 95 percent or higher

## Cadence Engine (Weekly)
- Monday: One press release launch and executive amplification
- Tuesday: Guest post #1 publish or submit
- Wednesday: Syndication run across 5-10 endpoints
- Thursday: Guest post #2 publish or submit
- Friday: Partnership and social amplification loop
- Daily: 1-2 social authority posts + outreach follow-ups

## Phase Plan

### Phase 1 (Days 1-14) Foundation and Instrumentation
- Stand up outreach CRM and campaign status boards
- Activate Tier-1 wire vendor onboarding
- Publish first two press releases with vertical narrative mapping (Healthcare, Manufacturing, Private Equity)
- Publish first four guest posts aligned to the same three vertical narratives
- Integrate webscraper lead discovery feed into outreach backlog
- Segment target accounts by vertical and map each account to an off-page narrative and CTA track

### Phase 2 (Days 15-30) Authority Acceleration
- Continue weekly PR + guest cadence
- Begin Tier-2 and Tier-3 syndication coverage
- Launch anchor-text compliance audits
- Publish first competitor replication wave
- Link each off-page publication to assigned rep queues and 14-day outreach sequence starts
- Tag campaign assets with deal-tier intent (SMB/Growth, Mid-market, Enterprise)

### Phase 3 (Days 31-45) Media and Partnership Expansion
- Add media-specific executive commentary pitches
- Route content to industry partner and ecosystem blogs
- Launch co-marketing asset map for ERP/SDLC service partners

### Phase 4 (Days 46-60) Backlink Compounding
- Execute second backlink replication sprint
- Increase outreach send volume by 20-30 percent
- Refresh underperforming content clusters based on rank response

### Phase 5 (Days 61-75) Conversion Alignment
- Align off-page campaigns to lead lifecycle and services portal conversion paths
- Add lead scoring and source-quality tags from webscraper and leads-admin workflows
- Attach vertical-specific proof packs (case studies, objections, offer tiers) to conversion handoff

### Phase 6 (Days 76-90+) Scale Governance and Sales Linkage
- Export executive QBR package with revenue attribution by content pillar and vertical
- Promote winning channels into always-on automation with 48-hour outreach trigger SLAs
- Publish next 12-week plan with KPI deltas plus pipeline velocity and close-rate deltas by vertical
- Run monthly sales-marketing alignment review and rebalance content investment to highest-converting narratives

## Automation Components
- Outreach CRM loader from csv and admin exports
- Editorial acceptance-rate dashboard
- Press release distribution matrix scheduler
- Guest-post deadline and follow-up automation
- Anchor distribution validator
- Backlink opportunity scoring queue
- Weekly executive scorecard generation
- Trigger-based prospecting watcher (hiring, funding, M&A, expansion, redesign)
- Outreach-sequence cadence monitor (day 1/day 3/day 5/day 7/day 9/day 11/day 14)
- Sales attribution exporter (content source -> SQL -> proposal -> closed revenue)

## Integration Controls
- Source of truth for execution status remains Week 2 tracker and milestone updates.
- Strategic Command Center federates: enterprise_execution_portal, agm-cli, leads-admin, chat-admin API endpoint, and webscraper intelligence.
- All new campaign artifacts must be linked from command center for discoverability and audit traceability.

## Risk Controls
- Avoid exact-match anchor overuse beyond 5 percent target.
- Do not rely on PR-only link growth.
- Exclude low-trust link farms and paid spam placements.
- Enforce quality gate on every guest post before submission.

## Master Program Integration (Q2-Q4 2026)
This plan is now governed by the enterprise master execution plan:

- AGM_ENTERPRISE_CRM_COMMAND_CENTER_EXECUTION_PLAN_Q2_Q4_2026.md

### Integrated Governance Directives
- Strategic Command Center is the operational control plane for execution status and workflow routing.
- CRM scraper operations, lead intelligence, SLA workflows, and delivery governance must follow phase gates defined in the master plan.
- Any new automation or campaign workflow must include owner, SLA, persistence target, and evidence artifact.
- Enterprise platform selection and stack governance must follow the architecture audit:
	- AGM_ENTERPRISE_PLATFORM_AUDIT_WEBSCRAPING_CRM_CMS_CPQ_2026-04-18.md
- Zero-license-cost, proprietary platform migration must follow:
	- AGM_ZERO_LICENSE_DECISION_FILE_30_60_90_2026-04-18.md
- 30/60/90 execution workpackages and gate controls:
	- AGM_30_60_90_ENTERPRISE_EXECUTION_WORKPACKAGES_2026-04-18.md
- Phase 1 security execution backlog:
	- AGM_PHASE1_SECRETS_MIGRATION_BACKLOG_2026-04-18.md
- Phase 1 environment bootstrap and validation runbook:
	- AGM_PHASE1_ENV_BOOTSTRAP_RUNBOOK_2026-04-18.md
- Canonical contract and API baseline controls:
	- AGM_CANONICAL_DATA_CONTRACT_SPEC_2026-04-18.md
	- AGM_API_CONTRACT_BASELINE_TEST_MATRIX_2026-04-18.md

### Active Execution State
- Current Phase: Phase 1 (Days 1-14) Stabilize and Baseline
- Phase 1 focus: platform stabilization, baseline validation, and security-hardening backlog initialization.
- Execution evidence and pass/fail tracking: AGM_PHASE1_VALIDATION_CHECKLIST_2026-04-18.md
- CRM Engine integration state: APPROVED and integrated into master execution plan and 30/60/90 backlog controls.